THE FOUNDER
Hi! I'm Myriam,
Eternal optimist. Energy Fanatic. Pattern & color addict. Shoe lover. Fashion entrepreneur, designer and stylist at heart.
I’m on a mission to redefine fashion — to move it beyond fleeting trends and into something deeply personal, intentional, and empowering.
Because fashion isn't just fabric and cuts. It's energy. It's storytelling. It's how we show up in the world.
With me, every outfit becomes a canvas for your individuality and authenticity.
No outdated rules. No forcing yourself into trends that don’t serve you.
Your style should adapt to YOU—not the other way around.
There’s no such thing as ‘too curvy,’ ‘too thin,’ ‘too anything.’
You are already perfect. Your wardrobe should reflect that—never off the rack.
Together, we’ll put an end to:
🚫 Uniformity that erases individuality
🚫 Ill-fitting cuts that don’t honor your body
🚫 Cheap fabrics that don’t stand the test of time
Style is more than clothing—it’s a powerful tool for self-expression, confidence, and connection.
Let’s rewrite the fashion narrative —one made-to-measure piece at a time.
My Promise
Transparency
No secrets, no guesswork. You’re part of every step of the process—from first concept to final creation—all from the comfort of your home.
Personality First
Your style isn’t just about business—it’s about you. Who you are, how you show up, and the energy you bring. That’s what truly matters.
Uniqueness
There is no "one size fits all" in my world. Your wardrobe should feel as distinct as you are. Whether it’s a custom outfit or a personal style transformation, we’ll create what’s right for YOU.
Quality
I work exclusively with high-quality European fabrics—silk, wool, cotton, and cashmere—because luxury isn’t just about style, it’s about craftsmanship.
Sustainability
Every piece is custom-made, which means:
✔ No mass production
✔ No wasted resources
✔ No landfills overflowing with fast fashion leftovers
Made in Germany
Your garment is 100% handcrafted in Germany—not shipped from factories halfway across the world. This means exceptional quality, ethical production, and a reduced carbon footprint.
My STORy: How ROQUA was born
Like you, I’ve been on the other side.
The shopper, frustrated. Trying on piece after piece that just didn’t fit right. Clothes that didn’t get me.
So in 2007, I decided to change the game and launched ROQUA —a fashion label built on the idea that style should be made for real people, not mass-market molds.
At first, I was a newbie, just figuring things out. But I had a vision: Fashion should be inclusive, intentional, and personal.
From selling my first Made in Germany "Ready-to-Wear" collections in my store in Munich to evolving ROQUA into an exclusive, online concept for fully personalized fashion & style guidance, every step has been a lesson in innovation and impact.
Today, ROQUA is about more than clothing.
It’s about empowerment through style.
It’s about helping women own their presence and dress for their energy.
It’s about breaking free from outdated fashion rules and creating a wardrobe that truly speaks YOU.
Because when you dress in alignment with who you are, everything changes.
So let’s create your perfect fit — not just in size, but in energy, presence, and confidence.
I can't wait to hear your story. Let’s make fashion personal again.
@ ROQUA