Discover Your Style DNA
You don't need to find your style. You need to understand it.
Because finding the right clothes becomes much easier when you understand what truly feels like you.
Your style isn't random.
It's shaped by your personality, your preferences, what you're naturally drawn to and how you want to express yourself in the world.
And you're not just one thing.
Your personal combination of style energies creates something completely individual:
Your Style DNA.
If your wardrobe no longer feels like you...
Maybe you've looked into your wardrobe and thought:
"I have clothes. But somehow... none of them feel completely me."
Perhaps you keep buying things that are almost right.
You love something on someone else but it doesn't feel right on you.
You own beautiful pieces, yet still struggle to put together an outfit that feels like you.
Or your wardrobe simply doesn't reflect the woman you've become.
The problem may not be that you haven't found the right style yet.
You may simply not understand what makes something feel like you.
And that's exactly what your Style DNA helps you uncover.
Meet the 12 ROQUA Style Archetypes
Every woman expresses herself through a unique combination of style energies.
Some of us are drawn to structure and refinement.
Others to creativity, sensuality, freedom, simplicity, playfulness or presence.
Most of us are drawn to several.
That's why ROQUA doesn't put you into one style box.
The 12 ROQUA Style Archetypes help uncover the different energies that shape the way you want to dress and express yourself.
But among those twelve, three tend to speak a little louder.
And that's where it gets interesting.
Your 3 strongest archetypes create your Style DNA
Your Style DNA isn't simply a list of three archetypes.
Each one has a different role to play.
1. FOUNDATION
The energy that leads.
Your strongest archetype creates the foundation of your style influencing the overall silhouette, direction and feeling of your look.
2. HEART
The energy that makes it personal.
Your second archetype brings character and emotion. It's often what turns a beautiful outfit into something that feels distinctly you.
3. SPARK
The energy that brings it to life.
Your third archetype adds the finishing touch through colour, texture, accessories, contrast or an unexpected detail.
Foundation builds it.
Heart makes it yours.
Spark brings it to life.
And together?
They create your Style DNA.
Curious what is yours?
Take the complimentary Style DNA Quiz and discover the archetypes that shape your personal style.
You'll receive your scores across all 12 archetypes and uncover the three dominant energies at the heart of your style.
And this is where the fun begins.
Knowing your archetypes isn't about putting yourself into another box.
It's about finally having a language for something you've probably been feeling all along.
You'll begin to understand:
✓ Why you love certain pieces and leave others hanging in your wardrobe
✓ Why something can look beautiful but still not feel like you
✓ Which silhouettes, details and styling choices naturally reflect your energy
✓ How to combine different sides of yourself instead of choosing just one style
✓ How to make shopping and getting dressed feel more intentional and much more fun
And ultimately, how to create a wardrobe that doesn't just look good.
It feels like you.
